eCommerce
Order on WhatsApp: Take orders from your customers via WhatsApp
October 18, 2023
Customers want a checkout experience that is simple, quick, and safe.
For this, the ordering and checkout process hugely affects whether a customer buys your product.
If you make the ordering and checkout process easier, customers are more likely to complete ordering and even return and shop again.
To make the ordering process more accessible, WhatsApp has become one of the popular eCommerce tools for small businesses market today.
With the emerging eCommerce platforms and tools, businesses use WhatsApp Business for taking orders and payments.
Order on WhatsApp provides customers with an easy ordering and checkout process.
This article will give you a solid understanding of:
What is the order on WhatsApp?
How does WhatsApp ordering work?
3 ways to take orders from your customers via WhatsApp
What is Order on WhatsApp?
WhatsApp ordering refers to the purchase process in which a customer places an order by WhatsApp or WhatsApp Business.
Order via WhatsApp is a feature that allows businesses to take orders from their customers directly via a WhatsApp button or icon.
WhatsApp ordering makes it easy for customers to chat with merchants and proceed with their purchases on WhatsApp.
The Order on WhatsApp method makes the checkout process easy, helps increase sales, and provides customers with a more convenient shopping experience.
Adding this button to your online store lets customers chat with you and complete the order via WhatsApp.
When you enable the Order on Whatsapp feature on your Uvodo store, the WhatsApp icon or customizable "Buy on WhatsApp" button appears on each product page.
Order on WhatsApp: Benefits
Complicated and lengthy checkout processes often lead to abandoned carts, frustrated customers, and lost sales.
Order on WhatsApp provides customers with a direct line of communication, personalized buying, and support experience.
WhatsApp ordering allows customers to place orders via WhatsApp easily on the platform without navigating through a complicated checkout process.
By leveraging WhatsApp, businesses can improve their conversion rates by up to 112% through personalized messages and promotional offers sent directly to their customers.
Order on WhatsApp has several advantages for eCommerce businesses and customers:
Direct communication with customers
Improved customer experience and satisfaction
Customer retention
Building trust
Lead generation
Increase conversion rates
How to take orders from your customers via WhatsApp?
You can receive an order on WhatsApp quickly with 3 best options:
Enable 'Order on WhatsApp' button for your eCommerce store
Use WhatsApp Pay
Use 'Sell via Link'
Let's review each option.
Order on WhatsApp button
Order on WhatsApp button is placed on your online store's product pages, near the 'add to cart'.
When a customer decides to order the product via WhatsApp, he/she clicks on the ‘Buy on WhatsApp’ button.
Once clicked, the customer is redirected to the WhatsApp app on their phone or desktop with a pre-written message with the product link included.
Then, they start communicating with their interested inquiry.
Once the order on WhatsApp is placed, you talk with the customers about the payment option, which usually is a manual payment option: cash on delivery, money order, bank transfer, payment link, etc.
How to create a payment link?
You can use Uvodo's Sell via Link feature to create a payment link to accept money on WhatsApp.
Uvodo is an eCommerce platform for small businesses that allows you to create a payment link with its native Uvodo Payments solution.
The good thing about Uvodo Payments is that you don't need to connect your bank/merchant account or go through a complex payment setup.
To accept money for WhatsApp ordering:
Log in to the Uvodo admin panel.
Create a product or service.
Copy the payment link.
Share the Link with customers on WhatsApp and accept payments.
WhatsApp Pay
WhatsApp Pay is another way that allows customers to order through WhatsApp.
WhatsApp Pay is an in-chat payment feature that allows users to send and receive money to and from their contacts.
It works on UPI (Unified Payments Interface) method and is developed by the National Payments Corporation of India (NPCI).
Users initiate a payment and set up their UPI account to enable WhatsApp Pay.
With this feature, users can send money to contacts or via QR codes to people not in their contact list.
However, WhatsApp Pay is available only on certain devices and limited to certain countries, namely India, Brazil, and Singapore.
Sell via Link
Sell via Link is another easy way to take orders from your customers via WhatsApp.
Sell via Link allows businesses to create a payment link for a product and service and accept payments on WhatsApp.
With the sell via Link feature, you can sell on WhatsApp and get paid faster.
Customers can proceed with WhatsApp ordering with the payment link easily.
To take an order on WhatsApp, follow these steps:
Log in to the Uvodo admin panel.
Create a product or service.
Copy the payment link.
Share the Link with customers on WhatsApp and accept payments.
How does the Order on WhatsApp button work?
WhatsApp ordering allows customers to place orders for products or services by simply sending a message on WhatsApp.
You can use the Order on WhatsApp feature to take orders from your customers for your online store via WhatsApp.
Here is how Buy on WhatsApp works:
Customers select the Order on WhatsApp option on the product page rather than clicking the 'Add to Cart' button.
Once customers click the WhatsApp icon or button, they are redirected to the WhatsApp app on their phone or desktop with a pre-written message and the product link.
Sellers receive the message and start communicating with the customers.
The seller communicates with the customers about the local pickup location, delivery date, and payment options. Payment options can be a payment link or a manual payment option such as collect on delivery, money order, bank transfer, etc.
Once the seller and a customer agree upon the order process, the seller starts preparing and shipping the purchased item.
FAQ on Order on WhatsApp
How do I make an order on WhatsApp?
To make an order on WhatsApp, you go to the company's WhatsApp business profile → select an item you want to purchase → select the quantity, and click on the 'Send to Business' button.
What is the order on WhatsApp?
Order on Whatsapp is a selling feature that allows customers to proceed ordering products on WhatsApp. This allows businesses to sell and accept payment on WhatsApp.
How do I buy and sell on WhatsApp?
To buy on WhatsApp, select a product from the company’s profile, add quantity, and click the 'Send to Business' button. Next, you communicate with the seller on the payment method and delivery details.
Read our guide on how to sell on WhatsApp.
Can you pay for things on WhatsApp?
Yes, you can pay and request a payment by using Whatsapp Pay. However, WhatsApp pay is available only on certain devices and limited countries.
How can I use WhatsApp for business?
You can read our guide on how to use WhatsApp business for eCommerce.
